Fern & Field
A florist that finally sold online
2025A Saturday market stall with a waiting list and no way to take orders. We built a shop that fits how the owners actually work.
Website · Shop setup · Photography direction
Studio · Founded 2024
Describe your site. We build it.
Tell us what the business is in a sentence or two. KleeLab chooses the sections each page needs and writes the words — then you keep talking to it. Ask for a bigger heading, a warmer palette, another section, and watch the page change.
You will need an account, which is free — your sites stay in it.
index — draft
Make the header warmer and add a section with our opening hours
Done — the heading is larger and warmer, and there is a new section below it.
Headerchanged
Text
Image
Two ways to work with us
Same studio, two levels of help.
Most people arrive knowing what they want the site to do and not how to get there. Either path gets you to the same place — the difference is how much of the work is yours.
Do it yourself
Describe it, and we build it
Tell us what the business is in a sentence or two. We choose the sections each page needs and write the words, then open it in an editor where you can change anything by hand or just say what to fix next.
- No template to choose
- Change anything afterwards
- Publish when it feels right
Hand it over
Have us build it
We take the brief, design it, write and build it, and hand back something you can maintain. Most studio projects take two to six weeks.
- Design and build
- Copy and structure
- Fixed quote before we start
What we do
Four things, done properly.
We would rather be excellent at a short list than passable at everything.
- 03
- Web apps and tools
- Internal tools and small products, built to do one job properly rather than everything badly.
Selected work
A few things we have built.
Short write-ups of what was wrong, what we changed, and what happened next.
We would rather ship one thing that works than five that nearly do.
Notes
What we have learned so far.
Mostly about building things carefully, and about the parts nobody puts in a case study.
Product
Drag and drop is a contract, not a feature
A builder is only convincing when the canvas and the published page agree. Everything else is decoration.
4 min read
Security
The cheapest security work is the work you delete
Most of the risk we have removed from client projects came from code nobody was using.
5 min read
Next step
Tell us what you are building.
A sentence or two is enough to start. If we are not the right studio for it, we will say so and point you at one that is.