Fern & Field
A florist that finally sold online
2025A Saturday market stall with a waiting list and no way to take orders. We built a shop that fits how the owners actually work.
Website · Shop setup · Photography direction
Studio · Founded 2024
Build it yourself, or have us build it.
KleeLab is a small studio in London. Use our builder to put a site up yourself this afternoon, or hand it over and we will design and build it properly.
No card, no trial, no email required to try the builder.
index — draft
Heading
Text
Image
Two ways to work with us
Same studio, two levels of help.
Most people arrive knowing what they want the site to do and not how to get there. Either path gets you to the same place — the difference is how much of the work is yours.
Do it yourself
Start with the builder
Pick a layout, drop in your words and pictures, publish. The editor and the live site share one renderer, so what you arrange is what visitors get.
- Free to try
- Publish to your own domain
- Edit it any time
Hand it over
Have us build it
We take the brief, design it, write and build it, and hand back something you can maintain. Most studio projects take two to six weeks.
- Design and build
- Copy and structure
- Fixed quote before we start
What we do
Four things, done properly.
We would rather be excellent at a short list than passable at everything.
- 03
- Web apps and tools
- Internal tools and small products, built to do one job properly rather than everything badly.
Selected work
A few things we have built.
Short write-ups of what was wrong, what we changed, and what happened next.
We would rather ship one thing that works than five that nearly do.
Notes
What we have learned so far.
Mostly about building things carefully, and about the parts nobody puts in a case study.
Product
Drag and drop is a contract, not a feature
A builder is only convincing when the canvas and the published page agree. Everything else is decoration.
4 min read
Security
The cheapest security work is the work you delete
Most of the risk we have removed from client projects came from code nobody was using.
5 min read
Next step
Tell us what you are building.
A sentence or two is enough to start. If we are not the right studio for it, we will say so and point you at one that is.