Fern & Field · Retail · 2025
A florist that finally sold online
A Saturday market stall with a waiting list and no way to take orders. We built a shop that fits how the owners actually work.
- 4 days
- from kickoff to live
- 2
- people running it, unchanged
The problem
Orders arrived by direct message, which meant the stall had to stop selling to answer them. Nothing was written down twice, so a busy Saturday could quietly lose two or three orders and nobody would know until someone complained.
They had already paid for a website once. It had a contact form and a photograph of a shopfront, and it had never processed a single order.
What we did
We started with the thing they were avoiding: writing down what they actually sell, in the quantities they can actually fulfil. That list became the shop.
Because they already photograph everything for social media, we set the shop up to use those photographs as they are rather than commissioning a shoot. The site looks like their feed, which is what customers already recognise.
What changed
Order confirmation happens without anyone touching it. The stall keeps selling.
We did not add a loyalty scheme, a blog, or a newsletter. Those were offered and declined, and we think that was the right call.
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